Everything you need to design experiencescurate journeysmake connectionsempower investorsdesign experiences

Morningstar Brand System is designed to support creators in bringing the Morningstar mission to life. These guidelines and tools provide the visual and verbal framework needed to deliver positive and consistent brand experiences to anyone who interacts with Morningstar, at any level.

Everyone—no matter their role—can be a Morningstar brand ambassador. Applying Brand System principles to our work is just one way we showcase our mission to empower investors, build trust, and illuminate investing for all.